Career Practitioners and Social Media

Timeline

August 2025 - present

About the project

As an extension of my dissertation, I’m working with a UMSI Master’s alum and current Master’s student to develop an AI-enabled system that can automatically collect and analyze social media data to understand career trends and sentiments. Our goal is to understand how career practitioners perceive and may use insights from social media about the world of work in career services and how they support students.

My role

I serve as a Principal Investigator (PI) on this project. I am currently advising a UMSI master’s student, Julia Lee, and master’s alum, Khoa Nguyen, where we are taking a human-centered design approach to design the AI-enabled system and conducting user tests with career practitioners.